An analyst survey showed that 77% of the people who had lined up to buy the iPhone 4 on the first day of its launch were already using unlocked iPhone 3GS and were just upgrading from their previous Apple smart phones. It showed that 6% of the buyers were previously using a BlackBerry, 3% had a device like myTouch 3G and the second largest category comprising of 12% of users were using “other” devices.

The answer to this surprising revelation lies in the fact that although technologies like the 3G and 3GS caused improvements in the hardware of the smartphone, the Unlocked iPhone 4 was a class apart. It not only was sleeker in form with a stainless steel bezel as an antenna and looked better in the hands of the owner, but also felt like an absolute device of luxury. The use of the bezel antenna however led to problems with holding the phone. This was thought to be the primary reason why iPhone users were upgrading to the fourth version making it the biggest hardware revision in iPhone history.

When asked why they were upgrading to the fourth version some buyers like the one we met standing first in line at the Apple store stated that iPhone 4, being the only iPhone optimized to run iOS 4, was a major draw to them. It enabled multitasking, social gaming networks etc. Also schemes brought out by few service provider added to the frenzy surrounding the iPhone 4. The sharp brained Mr. Jobs & Co. let it be known that anyone having an upgrade date in 2010 will get the Unlocked Smartphone at their entry-level price on the day of its launch. A dedicated Apple worshipper therefore did exactly as he was told because it was seen from the survey that 65% of the first-day buyers of iPhone 4 were also owners of a MAC computer as compared to the 35% using a general PC, this considering the fact that people using a PC (Windows) vastly outnumbered those using an Apple desktop or laptops.

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