Telus Corporation, a leading telecommunications company from Alberta Canada is suing Rogers in hopes it will stop its claims that it is Canada’s fastest and most reliable cell phone network. The company filed suit in British Colombia on November 12th, 2009.

Several factors have led to Telus’s recent decisions. Telus began upgrading its system and completed the transition on November 5th. The company believed that Rogers statements about its fastest and more reliable services were no longer true. Telus company officials had asked Rogers to stop using the claims. Of course Rogers declined to do this.

Believing that Rogers is making false claims, the company pursued the lawsuit. The lawsuit states that Rogers is making false statements and should cease doing so. Rogers officials have denied the claims and have indicated that Telus has no research or factual basis to its suit and looks forward to defending themselves in court.

Many people in the industry wonder if this is some kind of marketing ploy to bring consumer awareness to Telus with the upcoming holiday season. The timing of the lawsuit and the attention to network reliability will most certainly make consumers more aware of Telus’s services. With Telus’s recent upgrades, they are now able to offer the iPhone cell phone to its consumers, thus tightening the competition with Rogers and Bell. Bell is not a part of the lawsuit.

With the economy in such disrepair, consumers are searching for the best plans and pricing as well as reliable services and extended networks. With the upgrades Telus has made it has certainly put pressure on Rogers and the industry as a whole. Network speed has become a huge selling point for consumers who are now using smart phones as well as network coverage. Having the claim as the fastest tends to sway customers to that particular companies services.

With the attention of Teles suing Rogers over network claims during the holiday season, it is sure to have consumers question each companies merits and claims. Telus is seeking through its lawsuit for Rogers to cease its claims as well as seeking damages. Holiday shopping is upon us and the battleground has been set for cell phone companies.

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