Well that was fast. RIM won't even be officially unveiling its first BlackBerry 10 handset until January 30, but even so, Rogers announced yesterday that they're already allowing subscribers to reserve the latest BlackBerry smartphone.
In a press release, Rogers' VP of Marketing John Boynton said: "Building on our history of innovative firsts, we are excited to offer our customers the opportunity to be among the first in the world to reserve their BlackBerry 10 device." Evidently so.
The question is whether Rogers subscribers will be equally excited to place their bets on a device they've never seen and for which there is no available pricing or specs. We don't know much about the device itself except that the L-Series promises to be BlackBerry's first all-touch device.
And what little we do know has comes mostly from leaks. A recent video on Vietnamese site Tinhte showed us what the handset looks like and gave us a sneak peek at the new BB10 OS. Aside from that, all we've seen is an official RIM video showing off BB10s new touch keyboard.
So, as TechCrunch puts it, the reservation system Rogers is offering is a bit of a "mystery grab bag," especially since subscribers who reserve a handset won't know yet when the latest BlackBerry smartphone will even arrive at Rogers. But when they do arrive, subscribers will have their reserved smartphones delivered to a store of their choice, promises Rogers.
If surprises are your thing and you're already a Rogers customer, you can login to My Rogers now and reserve your all touch L-Series now. Otherwise you can always stick with your BlackBerry Curve or BlackBerry Touch until the end of January, when RIM promises all will be revealed.