By Megan Fleet

Carriers worldwide  reel in consumers with the lure of ‘free’ smartphones but then tie-in customers into long-term service contracts.  Despite consumer clamoring for changes to the service plans… carriers remained steadfast to their service vs. price plans.  Finally Rogers has risen from the carrier masses and began to interpreted and act on the market sensing feedback provided by its customer and target audience base.  Rogers introduces major changes to their service plans.   After all, 4G LTE is not a necessity – it’s a luxury of speed.

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So, to save their customers and ensure mobile device sales of the up and coming 4G LTE capable smartphones, the Rogers has rolled out their Ultimate Unlimited Family plans. There are two options which include “extreme” text messaging and unlimited local talk time.

The company is touting the benefits of these plans with statements like “Overage is eliminated” and “Peace of mind that they won’t have a huge monthly bill.” Customers will also enjoy the ease of “One bill for their family’s wireless services” which is likely designed to capture some of the revenue of bringing these high speed wireless services into the home that is currently handed over to cable and satellite companies each month.

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Customers are consuming more and more data and streaming media in lieu of traditional television and media distribution channels. This will only grow as tablets, media devices (iPod), gaming consoles and other peripheral devices integrate operating system platforms like iOS, Android, and Windows.

In a move that is possibly designed to compete against growing popularity of unlocked smartphones, customers who sign up for these new unlimited plans will have Buy One, Get One deals (it actually translates into Buy One, Get Four devices).

In addition to the talk and texting benefits of the new Ultimate Unlimited Family plans, there will be adjusted LTE plan pricing on the horizon. There are details and plans of these changes that Rogers is touting that “Customers can truly say goodbye to those other cell phone providers.” Perhaps these major pricing changes will result in increased revenues from services and augmented smartphone and tablet sales.

By Aldo Panessidi

Kudos to Rogers for scaling its LTE (Long Term Evolution) network to reach 11 million Canadians so quickly. As of today, that coverage has been expanded to include service in major Montreal and of island suburbs including Terrebonne, Brossard, Longueil, Laval, and Vaudreuil. At the moment, the LTE network is available to Ottawa, Montreal, Vancouver, Toronto and their environs.  Discover the latest LTE enabled unlocked cell phones.

According to today’s announcement, the mobile carrier will not stop there. The LTE expansion project intends to encompass twenty-five additional Canadian cities in 2012. The company has decided not to fill the public in on what those cities are, but the end game is to have LTE coverage for 20 million Canadian customers by the end of this year.

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As the company was first to market with an LTE launch for Canada, this continued growth spells competition for Bell Mobility, Telus, Fido, and other up and coming providers who would love to pair that kind of network coverage with the more costly data plans and schnazzy new LTE-enabled smartphones.  Consumer forums indicate that customers have yet to see a high value to this technology that matches the associated cost.

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Consequently, this Rogers network could potentially have peek download speeds of 150 Mbps and upload speeds of 70Mbps. Real-world usage is bound to be slower, but customers seemingly have no cap on their need for speed and new tech. The result is consumption of more data, faster which typically result in shocking cell phone bills.

The flip side is that the 4G LTE data plan costs can result in consumers choosing a 3G handset with a more attractive data plan. Once the major competitors like Bell Mobility, Telus and the others kick in – we should see a drop in resulting in an uptick in 4G LTE smartphones.

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By Aldo Panessidi

Life is indeed good for LG… their LG Optimus cell phone series are extremely popular.  In fact, they recently boasted the sale of over one million LG Optimus LTE  worldwide since the device first launched last year.

The Optimus LTE made its international debut in LG’s native South Korea last October, before its December invasion of Japan and North America – where it is sold under the brand name of Spectrum at Verizon (where it is available for $199 on contract) and the Nitro HD at AT&T, while Canadians recognize it as the Bell Optimus Eye.

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In short the Optimus LTE delivers the ultimate HD multimedia environment through a 4.5 inch 1280 x 720 (16:9 ratio) True HD IPS display with lightening fast LTE connectivity.  The True HD IS display features an incredible 2.76 million sub-pixels as well as superior color accuracy, clarity, natural color and battery efficiency

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‘With brisk sales for a high-end smartphone the Optimus LTE reaffirms LG’s leadership in mobile LTE technology,” said Dr. Jon-seok Park, president and CEOof LG Mobile Communications Company.  “The combination of LTE connectivity coupled with LG’s True HD IPS display has resonated with the public regarding the potential of LTE technology.”

LG also confirms that consumers can enhance their mobility and turn LG devices into a power tool wither select accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make LG devices functionally efficient and performance rich.

WIND is coming to Canada.  You heard that right by the end of the year we should start to see WIND in the major markets (likely Toronto, Calgary, and Vancouver) and then general availability in 2010.

Some may have already heard of WIND.  They are big in Italy and Greece and successful in Europe in general.  Globalive, which is the parent company, is hoping to have the same success in Canada as it has in other markets.  Globalive was the winner of last year’s Canadian AWS auction.

This means there will be more competition and hopefully this will lower pricing on plans.  For now we have to wait and see how things change the wireless landscape in Canada.  One downside is for now they will not be available in Montreal or Quebec in general for that matter.