By Aldo Panessidi

At one point in time HTC was the crowned king of Android… releasing nearly a dozen different models in Canada last year.  From the HTC Amaze being like its namesake amazing, the HTC Desire being sleek and alluring to the HTC Raider having a big bold display .  However, HTC’s market strategy to have a model to please everyone, in fact, ended pleasing a very small portion of the smartphone market space.

In a recent interview HTC’s Phil Roberson made it clear that HTC was moving away from its strategy of flooding the market with devices in favour of focusing  on delivering ‘hero’ based technology and designs.   As Roberson indicated “HTC had tried to do too much in 2011 and oversaturated the field with devices.  This year would be about making something special or having fewer but more distinctive devices.”

Leaving your valuable HTC mobile devices unprotected is risky!  Discover the latest innovative protection solutions… stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes.  Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.

A consolidation might be necessary in the face of stiff competition. Its profits fell by 25 percent this fall after both Apple and Samsung carved into its once safe sales. Apple is virtually the opposite of HTC and has just three iPhones on the market, two of which were old models with configurations trimmed back. It has had no problems faring well by both outpacing and outselling the Samsung cell phones , which itself is in HTC’s situation of having many phones that cater to every possible niche.

Enhance your mobility and turn your HTC device into a power tool with select  accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich.

In Canada, the “hero” devices are the Samsung Galaxy S II series, which HTC CEO Peter Chou called “nuclear weapons.” And though HTC has seen its fair share of success, 2012 needs to be a year of re-growth and rebuilding for them, focusing on fewer smartphones centred around a core brand.

In one of the better rumors flying around the internet it appears there is a new smartphone from LG that has surfaced in Korea.  This new phone known exclusively by its model number LG LU2300 is just another Android phone to be released.  The Android 2.1 device is on par with Google’s Nexus One and HTC’s Desire.  The LG LU2300 comes equipped with a 1GHz processor, 3.5” WVGA AMOLED capacitive display, 5 megapixel camera, 720p DivX compatibility, DMB tuner and of course the ever popular GS, Wi-Fi and 3G combination.  With a set of features like this it is no wonder why people would put this device on par with the other Android power houses such as the Nexus One and Desire.

While it is unknown if this device will ever see a US release it is certain that this device would be able to compete with the other big players in the Android market space.  With comparable features the LU2300 would have no problem attracting buyers in the US market.  I highly doubt that many consumers would have a problem with another fantastic smartphone hitting the market from which they could choose.

It is a shame that this device is not currently being offered in the US.  From the sounds of it this phone appears to be a powerful Android device and has many of the characteristics that unlocked mobile device consumers are looking for.  Personally I would like to get my hands on one of these phones to test out the various functions along with the full QWERTY keyboard while checking out that impressive 1GHz processor that this device boasts.  Only time will tell if those of us in the US market will get to see this device up close and in person.