Apple seems to have pleased its advertising partners greatly with its new iAd platform. The partners seem happy with early returns from the platform but at the same time mention clearly that for now it is way too early to call it and absolute winner when it comes to cell phone advertising.

The whole platform that is iAd was integrated with the unlocked iPhone4 along with simultaneous inclusion in the iOS 4 from Apple. The basic idea of the platform is to enable advertisers to use the accelerometer, rich media and advanced graphics within the Apple apps and in this way make mobile ads interesting, compelling and interactive such that users don’t feel detracted from the overall feel of the iPhone. Companies like Nissan, Dove and Dictionary.com expressed their satisfaction with the iAd application after being one of the first companies to use its functions.

Chad Jacoby, senior manager at Nissan’s media department claims that iAd is the “most progressive thing” that could’ve happened to mobile advertising and it provides companies with an opportunity to take advantage of the phenomenon that it is. Other establishments claim that its higher levels of engagement enable iAd to charge more for its advertising space.

What is interesting is the fact that the iAd platform may well be a huge blow to Google’s plans for its phone advertising section, considering the amount of traction it is inevitably gaining. Google recently acquired Admob for close to a billion dollars, but it now turns out these ads may well be technically blocked by the Apple programs. However Google still holds the edge when it comes to advertising as compared to Apple for the simple reason that Google has a longer history in this sector. With Windows waiting in the wings to jump into the phone ad sector, things may well heat up further. Who will turn up victorious? That is something that only time will ever be able to tell us.

Google Nexus One is the search engine giant, Google’s new baby. The very first Google phone was spotted in the wild just recently and this rather nifty handset ala android is just awesome. Google Nexus One may look like HTC’s passion but the mere fact that it is produced by Google is something of an innovation on its own. Nobody predicted that Google will be releasing an android. In fact, no one dreamed of Google having its own communication gadgets department.

Google Nexus One is a beautifully made phone with a wide screen that every Smartphone addict will enjoy. The phone was launched by the Search Engine giant last January 5th and is sold at Google, of course. According to the grapevine, Google Nexus One will be available at T-Mobile soon. Now that is good news for T-Mobile users.

Running on a super powerful Qualcomm 1 GHz Snapdragon chip, this android also has high-resolution along with an OLED touchscreen making navigation an easy and fun task.

Google Nexus One or more popularly known as Nexus One is thinner if compared to the iPhone. Thinness is not the issue however but it adds to its style. Performance is always the number factor in a cell phone’s success in the market. Google Nexus One has two microphones, one in the back to eliminate background noise and the one in the front that is utilized by the user. It does not have a keyboard but it does have a cam, which is a bit too large for a cell phone cam but works well nonetheless.

If you do not like working with the large touchscreen, you can opt to use the voice to text feature of Google’s Nexus One. It is like having your own secretary because you can dictate emails and even notes while you speak directly into your Google Nexus One.

So after many years it looks like Rogers Communications is finally getting rid of the System Access Fee that is charge on all cell phone plans.  This is great news.  No more $6.95 charge on each plan.

Okay before everyone gets all excited they are not really losing the plan.  The are replacing the 6.95$ fee with another fee called GRFF.  Basically the new fee will be $2.46 to $3.46 depending on which province you are in.  Also according the The Star all plans will be going up $5.  So from what it seems like plans will be more expensive.

Granted Rogers Communications hasn’t made any official announcements yet, but look for one soon on their website.  Another thing is if you are currently under a contract with your cell phone or smartphone plan the old SAF will still apply until your contract runs out or you make a plan change.

That’s right Rogers Communications has just released their new high speed HSPA+ network.  The new network runs at 21Mbps.  This is good news for high speed downloading on wireless devices like laptops and cell phones.

Right now the 21Mbps HSPA+ network is only available in Montreal, Ottawa, Toronto, Calgary and Vancouver but Rogers Communications does plan on expand

Another downside is technically their are no cell phones on the network that take advantage of the 21Mbps HSPA+ network, but Rogers Communication has released a new Mobile Internet Stick that will.

If you’re interested in faster download speeds on your cell phone stay tuned.

So a few months back we saw images for a concept cell phone called the Sony Ericsson KiKi.  It looked different with the transparent screen.  It seemed very futuristic.  Well this week Sony Ericsson did announce the phone.  It is being called the Sony Ericsson Xperia Pureness.

Now very little is actually known about the Xperia Pureness as Sony Ericsson didn’t give any specs from it.  The release date is expected to be in November and the rumoured price tag is around $1000.

I guess for now we just have to wait and see

You can also check out this video.

Recently we came across an article on the Wall Street Journal about the joys and pains of switching your phone to a smartphone.  Specifically a Apple iPhone or Blackberry.

It was a very good article but there are a few issues that we’d like to bring up.  First off the person writing this post is a Blackberry user and more specifically uses the Blackberry Curve 8900.  This is going to be as unbiased as possible as the author thinks both manufacturers have great products.

Like the article mentions it comes down to preference.  If you like Blackberry phones then you will likely stick with them and the same goes for iPhone users.  There are iPhone users that get the new iPhone every year when Apple releases it.  The only really difference is that Apple only has three phones all that look similar (slight look variations every year) and Blackberry has five or more active phones.  The choice isn’t necessarily a good thing as some people don’t want to have to from so many.

A couple of things the article said were true although they aren’t a big problem.  The first one was “The iPhone automatically changes its time when you enter a new time zone. BlackBerrys remain set to their home time zone for time stamping all emails with that time—unless you change the time in settings.”  While this is true it takes a total of fifteen seconds to go and change it to Network time.  This means that every where you go your phone will update its time based on the network.  So if you are on the east coast you will be on east cost time if you are on teh west coast your phone will say the time in the west coast.

The other issue was “The BlackBerry’s AC adaptor takes up two power outlet spots, while the small, square iPhone plug occupies only one outlet, making it more versatile and able to charge in more locations.”  We aren’t sure why they would say that.  Yes the iPhone has small one inch charger but the prongs are not retractable.  This means if you travel with it there is a chance they can bend or break.  The Blackberry charger is larger and by larger we mean the same size as every other charger.  The advantage is that the prongs are retractable and make for nicer travelling.  It only takes up two electrical outlets if you place it in the top socket.  Although an annoyance it is something that is common with a lot of plugs.

Overall we would highly recommend reading the article if you are thinking of either getting a new smartphone (Blackberry or Apple in particular) or if you are thinking about switching from a Blackberry to an iPhone or vice-versa

In these hard economic times www.Puremobile.ca knows that a new cell phone isn’t really at the top of your priority list.  We also know that that getting a really nice phone might be even more out of the question.  That’s why we’ve decided to have a giveaway for an Apple iPhone 3GS 16GB Unlocked

That’s right Puremobile has decided that until September 15, 2009 to give you a chance to get an Apple iPhone 3GS 16GB Unlocked.  You don’t even have to buy anything.  All you have to do is become our facebook friend and post a status update with www.PureMobile.ca in it or follow us on Twitter and have at least one (1) tweet with PureMobile.ca mentioned.

For full contest rules check out here.  What are you waiting for enter already.

So a few months back Rogers Communications announced that it would be change hardware upgrade policy for smartphones from every 12 months to every 24 months.  Well Rogers has not done the same for all phones.

This means that you need to wait 2 years before you can get a deal on a new phone.  If you want a new cell phone before hand you have to pay their full price.

This has angered a lot of people because now instead of getting a new phone every year they have to wait.  Rogers has been quoted at saying that the reason for the change in policy is because it allows them to bring better phones to more people and also because cell phone quality has improved a lot consumers don’t need to upgrade every year.

If you are looking for alternatives and arent’ happy with your current provider now may be the time to start looking at unlocked cell phones.

WIND is coming to Canada.  You heard that right by the end of the year we should start to see WIND in the major markets (likely Toronto, Calgary, and Vancouver) and then general availability in 2010.

Some may have already heard of WIND.  They are big in Italy and Greece and successful in Europe in general.  Globalive, which is the parent company, is hoping to have the same success in Canada as it has in other markets.  Globalive was the winner of last year’s Canadian AWS auction.

This means there will be more competition and hopefully this will lower pricing on plans.  For now we have to wait and see how things change the wireless landscape in Canada.  One downside is for now they will not be available in Montreal or Quebec in general for that matter.

So over the past few days it has looked more and more like Rogers is planning on carrying the Apple iPhone 3GS in 8GB flavour.  Up until now Apple has been saying that the iPhone 3G would remain part of the line up and the iPhone 3GS would only come in 16GB and 32GB editions.

A couple of days last week it was reported that Rogers website had started posting things on the site that made it look like they were phasing out the iPhone 3G 8GB for a new Apple iPhone 3GS 8GB.  Well on thing that appeared was a comparison chart with a checkbox under 8GB 3GS

[image: BoyGeniusReport]

Gizmodo received a response from Rogers stating that it was an error on their part, that there is no iPhone 3Gs 8GB, and have since updated their site.