By Aldo Panessidi

Ah the Super Bowl – the height of both gridiron and consumerism competition. The game pits the top two football teams in the United States against one another – while advertisers bring out the big guns and vie for the attention of the millions of congregated viewers.

While the  New York Giants battled it out with the New England Patriots, Samsung decided to take the offensive against Apple with a string of anti-Apple advertisements. The crowning moments was a 90-second commercial that cost a cool $10 million to snag the airtime.  The following video is the Samsung’s actual Apple bashing commercial aired during the Super Bowl.

The ad series pitches Samsung as the “cool” alternative to Apple’s iPhone; the Super Bowl commercial promoted their upcoming smartphone launch, the Galaxy Note, which will available at AT&T later this month.   This device is also available as an unlocked cell phone, empower consumers with the freedom to choose the right carrier with the right service at the right price.

Leaving your valuable mobile devices unprotected is risky!   Discover the latest innovative protection solutions… stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes. Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression..

The premise of the 90 second clip is a scene of the now infamous Apple Store line where customers are waiting to buy the latest Apple device.  “I believe in a thing called love” is the soundtrack and the grey scene is brought to life in the form of a block party with Samsung Galaxy Note devices falling from the sky like manna.

As the poster child of Android, Samsung is in a great position to compete with Apple. With its own line of Galaxy tablets, apps, and accessories, the South Korean vendor has converted its fair share of customers. These ads will certainly amp up interest in the upcoming launch which will be augmented with the Mobile World Conference this month where the best in docking stations, speakers, and other peripheral devices including glider gloves will help win over those consumers on the fence.

By Aldo Panessidi

For those of you loyal readers who have been following and reading my blogs…. you no doubt noticed my propensity to provide you with industry and market statistics and information.

Keeping with this tradition, I came across a study – IT in the Toilet conducted by 11 Mark “View Infographic“… according to this report, we shouldn’t be surprised if we hear a toilet flush in the background while on the phone with friends or colleagues; as a whopping 3 out 4 in America use their cell phones while in the bathroom.

Approximately the same number of men and women have used the phone in the bathroom, according to a survey of 1,000 Americans… although men seem more tethered to IT in the toilet: 30 percent of men versus 20 percent of women agreed with the statement, “I don’t go to the bathroom without my mobile phone.”

Since only 14% of respondents reportedly cleanse their phones after a toilet session…  I would highly recommend protecting both their devices and ultimately themselves with iSkin protective accessories‘ revolutionary  Microban technology.  Built-in to products during the manufacturing process, Microban antimicrobial product protection inhibits the growth of microbes such as bacteria, mold and mildew that can cause stains , embarrassing odors and deterioration of both cell phones and other mobile devices.

Check out the following video for in-depth information on Microban iSkin protective cases and skins.

More than half the surveyed users (63 percent) said they have answered a phone call in the bathroom, and almost half (41 percent) reported initiating a phone call. That’s not all, however: What goes on behind the walls of the stalls is anything a mobile phone is capable of. Sixty-seven percent said they have read a text, and 39 percent have surfed the Web. Men work more from the bathroom—20 percent said they have participated in work-related calls, versus 13 percent of their female colleagues.

As expected, Gen Y respondents are the pacesetters in the “mobile everywhere” movement, with 91 percent using their phone in the bathroom. Still, older generations are not far behind. Eighty percent of Gen X reported using the phone in the bathroom, as did 65 percent of Baby Boomers and 47 percent of the Silent Generation.

While online, they are doing more than just surfing; 16 percent of Gen Y report they have made an online purchase while in the bathroom.  The study indicates that 87% of Droid users (Motorola Droid RAZR, Samsung Galaxy S 2, HTC Amaze, LG Optimus 2X) and 84% of Blackberry users (Bold 9900 Touch, Bold 9790 , Curve 9370) followed by  77% of iPhone users are particularly likely to browse and buy in the bathroom – 22 percent have made a purchase, versus 10 percent of Americans with mobile phones overall.

“The writing is on the stall,” said 11mark principal Nicole Burdette. “This study confirms what we all know: that the last private place is no longer private.”

By Aldo Panessidi

At one point in time HTC was the crowned king of Android… releasing nearly a dozen different models in Canada last year.  From the HTC Amaze being like its namesake amazing, the HTC Desire being sleek and alluring to the HTC Raider having a big bold display .  However, HTC’s market strategy to have a model to please everyone, in fact, ended pleasing a very small portion of the smartphone market space.

In a recent interview HTC’s Phil Roberson made it clear that HTC was moving away from its strategy of flooding the market with devices in favour of focusing  on delivering ‘hero’ based technology and designs.   As Roberson indicated “HTC had tried to do too much in 2011 and oversaturated the field with devices.  This year would be about making something special or having fewer but more distinctive devices.”

Leaving your valuable HTC mobile devices unprotected is risky!  Discover the latest innovative protection solutions… stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes.  Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.

A consolidation might be necessary in the face of stiff competition. Its profits fell by 25 percent this fall after both Apple and Samsung carved into its once safe sales. Apple is virtually the opposite of HTC and has just three iPhones on the market, two of which were old models with configurations trimmed back. It has had no problems faring well by both outpacing and outselling the Samsung cell phones , which itself is in HTC’s situation of having many phones that cater to every possible niche.

Enhance your mobility and turn your HTC device into a power tool with select  accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich.

In Canada, the “hero” devices are the Samsung Galaxy S II series, which HTC CEO Peter Chou called “nuclear weapons.” And though HTC has seen its fair share of success, 2012 needs to be a year of re-growth and rebuilding for them, focusing on fewer smartphones centred around a core brand.

By Aldo Panessidi

With the announcements at the recent CES – one has to wonder – what is 2012 the year of?” Will it be SmartTVs? Perhaps it’s the year of the interactive technology? Or maybe it is 4G LTE smartphones that will steal the spotlight this year. As of this early date, it is Android devices that look to have the competitive advantage this year. It very well could be a great opportunity to win over mind and market share, but they need to leverage the lead before Research In Motion (Blackberry) and Apple bring their own 4G LTE devices to market later this year.

What kind of growth are we looking at? According to DigiTimes who published 2012 estimates, Monday, they are anticipating between 4% and 5% of smartphones shipped this year will be 4G LTE capable. When reviewing their sources it is really clear that Android manufacturers are months ahead of the competition. Samsung, LG, Pantech, Motorola Mobility and HTC were named as industry players that will be launching 4G LTE handsets.

Enhance your mobility and turn your Android device into a power tool! Discover select accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich and extremely fast.

Depending on how quickly Apple and RIM work and how effective their messaging is, the gap could be quickly closed and the opportunity lost. More specifically, there is buzz around Apple’s to-be-released products this year, the iPhone 5 and iPad 3, which based on rumor will be 4G LTE capable.

Leaving your valuable mobile Android devices unprotected is risky! Discover the latest innovative protection solutions… stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes. Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.

One point this writer would like clarified is what the ramifications of this technology coupled with the race to get smartphones with the capability to use it will be. Will the current trend continue pattern of “sign long-term contract with service provider, get free smartphone”? Or will we be able to break free from this carrier imposed yoke with unlocked cell phones that will empower us to choose our preferred service provider and negotiate a service contract that best meets our interactive needs at the right price!

Only time will tell what the implications will be. At the moment, 4G LTE has not been well-explained to the public and is potentially cost inhibitive. So, without a little tweaking it may turn out to not be the year of the 4G LTE network after all.

By Aldo Panessidi

Take inventory of your tech devices. You likely have a smartphone, a laptop, a tablet, an iPod media player, and maybe an errant MP3 player lying around. That is a lot of devices to manage, juggle, and keep tidy – a huge concern for those who like clean décor and want to incorporate these devices. So as the newest offerings of technology were paraded out at CES, who are the winners for top accessory innovators at this year’s conference?

To start, Samsung had some wonderfully well designed speakers and docking stations for their Galaxy S 2 smartphones and Galaxy tablets that had a range of classic to contemporary. They looked to have dedicated woofers and tweeters to ensure a great sound as well as a great look.

Next we have iLuv which you likely know for its Apple accessories. This year they branched out to showcase their newest Android offerings as well. Customers looking to replace a laptop with a tablet will like the folio-plus-Bluetooth-keyboard that gives the option of a hard keyboard or using their tablet with the soft keyboard. If considering a desktop replacement, iLuv’s workstation is affordable and a really neat design that will dock your device, is adjustable for height, and has an integrated wired keyboard. Benefits of a dedicated workstation with the mobility of a tablet? Yes, please! Showing even more innovation for its Apple offerings, iLuv is a must to check out for products that will fit your lifestyle and needs.

Another mobile accessory company that wowed at CES is Scosche. The coolest tech in their array of gadgets was their desktop chargers, wall chargers and car chargers. For phones they had a case, the flipCHARGE rogue and switchback flips via headphones. For emergency charging situations, keep a ClipSYNC keychain on hand and it will undoubtedly come in handy.

For protecting these mobile devices, bags, sleeves and cases are imperative. Otterbox continues to be a top manufacturer for the best protective cases and skins for all iPhone styles and now the top selling Android handset models. Best mentions at CES for Otterbox was the Commuter.

There were many other wonderful accessories to meet the need of charging multiple devices at once or store and protect tablets. As these become available to the public and we have more information on them, we will keep you posted!

By Megan Fleet

Canadian Android fans rejoice! The company’s poster child, the Samsung Galaxy Nexus, is no longer exclusive to Bell and Virgin. As of JANUARY 13,2012; the popular smartphone is available to TELUS, Rogers, and Fido. In addition to the end of this era of exclusivity, this change is heralding in the first Android 4.0 device to Canada as well. To this writer, it rings of a changing of the tides for the attitudes of unlocked phones.

At the various carriers and Best Buy, there are many promotions accompanying this release that vie for customers’ signatures on long-term service contracts. Individual carriers are making the device available for a price ranging from $99.99 to $159.99 for a three year contract. For those customers open to the potential high costs of such a long contract, Best Buy is the best bet as it will extend the $99.99 promotion to all carriers.  In addition to engaging in a price war, all vendors are luring customers with the latest innovative protective cases and skins.

Enhance your mobility and turn your device into a power tool!  Discover select accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich.

However, when taking the gleaming distractions of the Ice Cream Sandwich OS and the ever impressive Galaxy Nexus, customers should not blindly rush into such agreements without recognizing a few things. Smartphone technology is developed and released at a rapid rate. The cost of opting out of a contract if the next must-have phone is an exclusive with another carrier and takes some luster out of promotional deals. Last, by considering unlocked cell phones that are not tied to a contract, you hold the power deciding on which carrier provides the lowest priced service contract that best  meets your unique mobile lifestyle needs.

This gives you the ability to have both the device you crave and the ability to walk away from a contract or plan that does not suit your needs. Hence, allowing time to rationally decide how you truly use your phone (do you SMS or MMS a lot? How much data do you use? Are you a chatty Cathy?) Then, you look for the best deal from there.

Regardless of your choice, happy shopping and don’t forget to protect your investment with the proper case, screen skins, and hands free headsets!

By Megan Fleet

The Android 4.0 Ice Cream Sandwich OS is ramping up in hype and anticipation as the flagship device, the Samsung Galaxy Nexus is due to be released in Canada. Industry experts point to an OS that is classic and polished and also has capabilities that can marry function and frugality.

But how can a smartphone save you money? Since the advent of the feature phone and VoIP services like Vonage, customers have had alternatives that permit them to ditch the landline and consolidate their monthly household costs. This has had serious repercussions for the power and profits of telecommunications companies that have had to adjust with the times.

When combining VoIP capabilities (where calls can be made from an internet connection instead of a landline connection or cell tower) and smartphones, customers again will have the power of their pocketbooks to use against the mobile carriers they had previously chosen over traditional landlines. The capability is there and with the ever growing popularity of smartphones VoIP providers like Skype, Vonage and Axvoice are developing apps to make their technology available and attractive to smartphone users. These same apps should be available for tablets and media devices to keep us better connected with this tech.

As businesses have known for some time, VoIP is markedly less expensive and as is typical in innovation, the technology has found its way to the consumer market. For anyone who has been shocked by a cell bill that had voice plan overages or has family and friends overseas, this option can make a marked difference in the wallet.

The VoIP apps that will be available on Android 4.0 devices (I personally use a VoIP app on my iPhone for calls to Europe and has saved hundreds of dollars) are intuitive and easy. The repercussion of this service is a serious blow to the current services provided by mobile carriers that can lock customers into contracts based on call service in addition to exclusive phone deals.

The freedom to choose an unlocked phone of your choice and choose the carrier plan of choice to provide the best data plan (calling plan can be minimized) makes for a healthier competitive market that will undoubtedly result in further innovations!

By Aldo Panessidi

No doubt, Nokia cell phone Lumia 900 made quite an impression at CES, but another (non-Samsung and non-Apple) smartphone contender made waves as well. That is Sony Ericsson’s Xperia S. Taking the approach of tailoring and optimizing software to the hardware, Sony has taken the familiar and effective Gingerbread OS and made a device that runs incredibly smoothly and also has the look and feel of a great smartphone.

Like the Nokia Lumia handsets, the Sony Xperia S smartphone is made of a single piece of high density polycarbonate which feels substantial and appears chic and modern. It also serves as a great frame to the 720p screen that uses the Sony Bravia Engine and fuses the LCD glass to bring down reflections. Let the latest in trend setting fashionable accessories express your unique style! Discover an extensive array of award-wining design protective cases and skins deliver modern style, stunning design and smart protection. Make your mobile devices stand out. Customize your look – how cool can you be?

Another impressive feature is this handset’s camera. For what it lacks in flashy new Android OS updates, a 12 megapixel rear facing camera that can be used with just the press of a side button – even when the phone is turned off! Incredibly zippy, this camera goes from zero-to-shutter in less time than the Galaxy Nexus. And, the photo quality far surpasses the competition as well.

Enhance your mobility and turn your device into a power tool! Discover select accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich.

Unfortunately, Sony Ericsson opted to use the Snapdragon S3 chip instead of the S4. Also disappointing is the lack of LTE on this device (which the manufacturer doled out to its AT&T exclusive Xperia Ion in the US). There are rumors that an LTE Sony phone will come Canada’s way in Q3, but in tech terms that is quite a ways out.

Some silver lining to the LTE regret is Sony will be bundling Video Unlimited support and the Xperia S is Playstation Certified which is great news for gamers who will have access to an ever growing number of PSOne games. This makes a case for purchasing better earpieces and headphones, speakers and additional MicroSD Memory cards to get the most of the device investment.

Canada should see this smartphone hit the market in March or so, but actual release dates and carrier availability are bound to follow, so keep tuned!

By Aldo Panessidi

Who doesn’t want to have technology customized and tailored to personal wants, needs, and preferences? This desire is what likely led Steve “Cyanogen” Kondik to create the CyanogenMod a breakthrough aftermarket firmware that empowers Android based device such as the Samsung Galaxy S 2 cell phone and Galaxy Tablets users the ability to install a custom ROM and then tweak the device to best met their needs and lifestyle.

There are other such programs out there that will help users achieve the same end result, however, CyanogenMod is designed increase performance and reliability over Android-based ROMs and offers a variety of features & enhancements that are not found in the current versions of Android. These enhancements account for its popularity for exceeding one million downloads. Needless to say, the technology isn’t stagnant either. There is a CyanogenMod team in place that develops up-to-date customer ROMs that will supercharge a smartphone’s capabilities by adding features and utilities. Throw in any number of Android accessories or devices and users of that OS will be the envy of their friends.

Enhance your mobility and turn your device into a power tool! Discover select accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich.

In the spirit of continued innovation, one such CyanogenMod team member, Koushik Dutta, has been mulling around the idea of making an app store that is exclusively for root apps. The big motivation for creating this and for its likely success is the continued policing of the Android Market. The “Clopen” approach of the giant has it and its partner carriers on the lookout for tether apps, one click root apps and emulators.

With these newly developed apps being squashed by the big boys, developers and customers alike are getting frustrated because they aren’t getting what they need or want. The idea of a root app store was proposed to Amazon and they were not interested. Whether it was because the proposed store would be open-source to any customer ROM (and therefore not just selling CyanogenMod) or if it simply didn’t align well with Amazon’s business model is unknown.

Thankfully, these actions point to a tech evolution that works to bring greater freedom to the consumer to choose their carrier, customize their handset, and optimize their use in everyday life. The case for unlocked cell phones and carrier neutrality is being made even more strongly by developers which is a step in the right direction for customers.

App Downloads and Virtual Goods at CES

By Megan Fleet

Anyone with a tablet, smartphone, or is in the vicinity of someone with these devices knows about apps. Downloads of apps on smartphones and tablets are projected to be in the 41 billion range for 2012. With those kinds of numbers, there is some serious cash to be made on the focus and popularity of apps. The industry knows it and these small applications have become all the rage at this year’s CES. More and more consumer are leveraging the power of unlocked cell phones to choose their preferred service providers and break away from long term service contracts… while customizing their phones with both apps and cell phone accessories of their choice.

The flip side of this is that costs of downloads is ever decreasing with the increase of competition. To counterbalance these declining revenues, players are looking to virtual goods. Already ahead of the curve, both Apple and Android are evolving to inhabit this space. In turn, they will keep customers hooked into their ecosystems and continue to diversify the different kinds of devices and accessories are integrated into consumers’ lives on their platforms. Experience the mind blowing clarity of XMI Speakers. Uncompromised sound quality and a revolutionary design accentuating today’s interactive lifestyle. Our earpieces and headsets combine sophisticated style and precision engineering that deliver brilliant sound for your total listening pleasure

Both Apple and Android own the lion’s share of app downloads to date, but according to Josh Martin, Director of Apps Research at Strategy Analytics, “The introduction of tablets from Amazon and Barnes and Noble and a renewed push for Windows Phone ensure an intensifying battle for the third horse in the apps ecosystem race.” Customers are bound to vote with their wallets and their thumbs with consideration of unlocked devices as well. The industry is changing, becoming more competitive and giving consumers more options of how they receive their data and how they communicate.

Luckily for us customers, this spirited competition is the recipe for lower prices, more choices, and better technology as developers scramble to win us over with must have accessories that make life better and faster speeds. Clearly this is the free market at its best (ignoring carrier exclusivity in this last statement!).