A preview was given of the Samsung S7070 Diva at a Corby event just before announcing it as the first in a new series of phones that will be designed with female buyers in mind.  The phone is similar in structure to the Samsung Omnia II but has a more fashion-friendly exterior. With a pearly white, faux quilted back cover and a diamond shaped navigation button just below the touch screen, feminine creatures everywhere may find them attracted to this new mobile device.

The Diva has a number of features that are also geared towards the more social of the sexes, such as Bluetooth capability, instant messaging, and network integration with Facebook and MySpace.  The new phone also has a 3.2 megapixel camera built in with special photo editing tools. One of the more amusing features, however, is the fake call application that many men and women would appreciate during bad dates or various other boring and uncomfortable situations.

A second addition to the series, branded the S5150 Diva, was introduced at the event with the S7070 Diva.  This sister phone has a flip open design and comes in a faux quilted black cover similar to the S7070’s glossy white one.  Hardware features are similar also.

Most of the hype about these phones seems to be focused more on the exterior appearance and less on the internal hardware. This might be because while the hardware applications are recognizably directed towards a female user, they really are not anything new.

Exact dates of release and pricing for the Samsung S7070 Diva have not been released, but according to the Samsung hub community, the phone should start circulating retail hotspots in the first quarter of 2010. They are expected to be seen in European and Asian markets first, with no real hint to when they may become available in the United States.

[Image Source: GSM Arena]

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