The Canadian cell service provider war continues as Rogers sues Bell over network claims. This lawsuit directly followed one where Telus Communications sued Rogers Communications for running advertisements that claimed Rogers wireless network was the fastest and most reliable network in Canada.
Telus had recently joined forces with Bell to launch a new high-speed packet (HSPN) network, which allowed them to match Rogers speed and capability. Once their network was in place, on November 5th of this year, they asked that Rogers stop using such claims in their advertising, but Rogers declined.
That launched the first lawsuit which Rogers Communications lost, and therefore lost the rights to use the term ‘most reliable’ when advertising. Prior to Telus and Bell uniting forces, Rogers was the only wireless network cell service provider that could support the Apple iPhone. Since the upgrade both BCE and Telus are reported to be selling the iPhone. That was probably an equally angering blow to Rogers’ executives.
Rogers has now filed their own suit trying to make Bell follow the same rules, and then some. John Boynton, the chief marketing officer of Rogers Wireless, says Rogers wants to prohibit Bell from using similar terms to the ones Rogers was banned from using.
Similar legal battles have gone on in the United States between providers such as AT&T and Verizon. It seems in these situations, however, that the United States is winning the reputation for peaceful relations, because those cases have been dropped while the Canadian companies wage on.
As Rogers sues Bell over the network claims, the company is still waiting for an appeal on the previous case they lost. A spokesperson for Rogers had indicated before the first case that Telus had not submitted any data proving their network performance matched their own. It is unclear if any of that data was made available in court, but Rogers is not giving up.