By Aldo Panessidi
Kudos to Rogers for scaling its LTE (Long Term Evolution) network to reach 11 million Canadians so quickly. As of today, that coverage has been expanded to include service in major Montreal and of island suburbs including Terrebonne, Brossard, Longueil, Laval, and Vaudreuil. At the moment, the LTE network is available to Ottawa, Montreal, Vancouver, Toronto and their environs. Discover the latest LTE enabled unlocked cell phones.
According to today’s announcement, the mobile carrier will not stop there. The LTE expansion project intends to encompass twenty-five additional Canadian cities in 2012. The company has decided not to fill the public in on what those cities are, but the end game is to have LTE coverage for 20 million Canadian customers by the end of this year.
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As the company was first to market with an LTE launch for Canada, this continued growth spells competition for Bell Mobility, Telus, Fido, and other up and coming providers who would love to pair that kind of network coverage with the more costly data plans and schnazzy new LTE-enabled smartphones. Consumer forums indicate that customers have yet to see a high value to this technology that matches the associated cost.
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Consequently, this Rogers network could potentially have peek download speeds of 150 Mbps and upload speeds of 70Mbps. Real-world usage is bound to be slower, but customers seemingly have no cap on their need for speed and new tech. The result is consumption of more data, faster which typically result in shocking cell phone bills.
The flip side is that the 4G LTE data plan costs can result in consumers choosing a 3G handset with a more attractive data plan. Once the major competitors like Bell Mobility, Telus and the others kick in - we should see a drop in resulting in an uptick in 4G LTE smartphones.
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