A day after RIM chief Mike Lazaridis made the official announcement that BlackBerry would be coming out with a white BlackBerry Bold Nokia followed suit with their own announcement of a pale hued E72.  Coming with a skinned UI to match the externals the new handset is being announced alongside a firmware update that will improve Ovi Maps, social networking integration and allow for location sharing through Facebook.  Internet radio of an unspecified variety has been included as well along with general performance and stability improvements.

Seeing as how the E7x series from Nokia is the closest competitor to the BlackBerry businessphone line it would make perfect sense that Nokia would come out with a white colored device on the heels of RIM’s announcement yesterday.  The E7x series from Nokia is strikingly similar to many of BlackBerry’s devices that are targeted for the business crowd.  This updated color is just a small part of the enhancements that Nokia made to their E7x series.  The various updates included with the new firmware is sure to make the Nokia E7x series that much more enjoyable for the consumer.  Much needed improvements to Ovi Maps and enhanced social networking integration will make these mobile devices from Nokia that much more appealing to mobile phone consumers.

Many of the updates to the firmware that Nokia has just implemented were well overdue.  Many of the updates surrounding Facebook will certainly be a nice addition to this business minded cell phone.  While the E7x series will continue to cater to the business professional it will now include more features that will also allow this device to be used in one’s personal life to keep up with the various social networking websites that are becoming so popular these days.

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