In some potentially interesting news to Facebook’s 400 million users the social media giant announced plans to introduce a new location sharing feature that will allow people to show their current location.  Through Facebook’s news feed users will be able to share their location while also viewing the location of their friends.  Facebook also plans to make this feature available to third parties who wish to enable location features within their own Facebook apps.

While it is not exactly known how this new feature will be brought to mobile devices it is believed that Facebook will utilize the GPS functionality of phones such as Blackberry cell phones, Windows Mobile, Android and iPhone unlocked.  Using a mobile device’s current GPS technology will be an easy way for Facebook to integrate this new product for people to enjoy on their mobile devices.

Facebook has been working on a location based tool for close to a year but decided to wait until the product was completely finished and ready for use before making the announcement.  With the announcement of this new feature Facebook is once again proving it’s willingness to go head to head with global giant Google in the war for small business advertising dollars.  With the ability to sell advertising space based on current GPS location to small businesses Facebook is set to become a leader in the advertising world.  With more than 400 million users there certainly are a lot of eyeballs that advertisers would love to get their products and services in front of.

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