By Aldo Panessidi

I just love sharing with my readers… the various product survival tests that manufacturers put their various brands through to help ensure that they live to their specified high standards.

Here we got a hold of three separate BlackBerry produced by  Ryan P.  a hardware Engineering Technician at RIM… these are the Water Test, the Drop Test and the Bend and Flex Test:

The Water Test

For the water test a BlackBerry Curve 9360 was dropped into water, or what they call the “Moisture Ingress Test”. This water contains dye so that they can tell where imperfections are in the design to “improve the device’s water seal”.

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The Durability Drop Test

The actual drop test is cool and apparently every Berry gets dropped on concrete “hundreds of times” to ensure it’s ready for a full rollout. In the video it’s never states the amount of pressure that used for the bend test, but does confirm “your BlackBerry smartphone can withstand the pressure of your posterior”.

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The Bend and Flex Test

Finally, the keys. Majority of BB users love the QWERTY keyboard – it’s one of the main reasons that makes a BlackBerry so “iconic”. The keys have been pushed, zapped and tested “literally millions of times to sure they click with the right pressure and can withstand all the e-mails, BBM messages and tweets that you type. Have you ever been shocked by a door handle… RIM zaps them with what is called an Electrostatic Discharge, or ESD, to make sure that the sensitive internal components are protected.”

By Aldo Panessidi

For those of you loyal readers who have been following and reading my blogs…. you no doubt noticed my propensity to provide you with industry and market statistics and information.

Keeping with this tradition, I came across a study – IT in the Toilet conducted by 11 Mark “View Infographic“… according to this report, we shouldn’t be surprised if we hear a toilet flush in the background while on the phone with friends or colleagues; as a whopping 3 out 4 in America use their cell phones while in the bathroom.

Approximately the same number of men and women have used the phone in the bathroom, according to a survey of 1,000 Americans… although men seem more tethered to IT in the toilet: 30 percent of men versus 20 percent of women agreed with the statement, “I don’t go to the bathroom without my mobile phone.”

Since only 14% of respondents reportedly cleanse their phones after a toilet session…  I would highly recommend protecting both their devices and ultimately themselves with iSkin protective accessories‘ revolutionary  Microban technology.  Built-in to products during the manufacturing process, Microban antimicrobial product protection inhibits the growth of microbes such as bacteria, mold and mildew that can cause stains , embarrassing odors and deterioration of both cell phones and other mobile devices.

Check out the following video for in-depth information on Microban iSkin protective cases and skins.

More than half the surveyed users (63 percent) said they have answered a phone call in the bathroom, and almost half (41 percent) reported initiating a phone call. That’s not all, however: What goes on behind the walls of the stalls is anything a mobile phone is capable of. Sixty-seven percent said they have read a text, and 39 percent have surfed the Web. Men work more from the bathroom—20 percent said they have participated in work-related calls, versus 13 percent of their female colleagues.

As expected, Gen Y respondents are the pacesetters in the “mobile everywhere” movement, with 91 percent using their phone in the bathroom. Still, older generations are not far behind. Eighty percent of Gen X reported using the phone in the bathroom, as did 65 percent of Baby Boomers and 47 percent of the Silent Generation.

While online, they are doing more than just surfing; 16 percent of Gen Y report they have made an online purchase while in the bathroom.  The study indicates that 87% of Droid users (Motorola Droid RAZR, Samsung Galaxy S 2, HTC Amaze, LG Optimus 2X) and 84% of Blackberry users (Bold 9900 Touch, Bold 9790 , Curve 9370) followed by  77% of iPhone users are particularly likely to browse and buy in the bathroom – 22 percent have made a purchase, versus 10 percent of Americans with mobile phones overall.

“The writing is on the stall,” said 11mark principal Nicole Burdette. “This study confirms what we all know: that the last private place is no longer private.”

By Aldo Panessidi

Now that there’s new management at the helm of Canadian BlackBerry manufacturer Research in Motion (RIM), the company’s future is the subject of much discussion and speculation.   I have been researching, collecting and consolidating information to our readers with an exclusive insider view of the Research In Motion’s (RIM) product and release road map strategy for 2012.

I came across the following RIM Roadmap Deck that best illustrates where the company is headed in the coming months.  The following summarizes RIM’s product launch roadmap for the next 15 months:

• Apparently two new Blackberry Curve smartphones are to be launched in short order.  the BlackBerry Curve 9230 and the BlackBerry Curve 9320. The 9230 will be an EDGE smartphone and the Curve 9320 will be an HSPA device
• Rumor has it that RIM will be launching two new Blackberry PlayBook – a 10-inch Playbooks running the latest build of RIM’s well-received Playbook OS, version 2.0. Playbook OS 2.0 with the capability to support 4G LTE is scheduled to arrive in February.  With a 7-inch 3G capable model coming by April.
• It seems that the BlackBerry London which will reportedly run RIM’s new QNX-based smartphone operating system, BlackBerry 10 is still on track for a September launch
• There is now another BlackBerry 10 smartphone in the works that will launch as part of Balackberry Bold series accessories. The phone features a touchscreen display and QWERTY keyboard, and it is planned for a December release
• A QWERTY slider running BlackBerry 10 has been talked about for the first quarter of 2013.

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By Aldo Panessidi

With the announcements at the recent CES – one has to wonder – what is 2012 the year of?” Will it be SmartTVs? Perhaps it’s the year of the interactive technology? Or maybe it is 4G LTE smartphones that will steal the spotlight this year. As of this early date, it is Android devices that look to have the competitive advantage this year. It very well could be a great opportunity to win over mind and market share, but they need to leverage the lead before Research In Motion (Blackberry) and Apple bring their own 4G LTE devices to market later this year.

What kind of growth are we looking at? According to DigiTimes who published 2012 estimates, Monday, they are anticipating between 4% and 5% of smartphones shipped this year will be 4G LTE capable. When reviewing their sources it is really clear that Android manufacturers are months ahead of the competition. Samsung, LG, Pantech, Motorola Mobility and HTC were named as industry players that will be launching 4G LTE handsets.

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Depending on how quickly Apple and RIM work and how effective their messaging is, the gap could be quickly closed and the opportunity lost. More specifically, there is buzz around Apple’s to-be-released products this year, the iPhone 5 and iPad 3, which based on rumor will be 4G LTE capable.

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One point this writer would like clarified is what the ramifications of this technology coupled with the race to get smartphones with the capability to use it will be. Will the current trend continue pattern of “sign long-term contract with service provider, get free smartphone”? Or will we be able to break free from this carrier imposed yoke with unlocked cell phones that will empower us to choose our preferred service provider and negotiate a service contract that best meets our interactive needs at the right price!

Only time will tell what the implications will be. At the moment, 4G LTE has not been well-explained to the public and is potentially cost inhibitive. So, without a little tweaking it may turn out to not be the year of the 4G LTE network after all.

By Aldo Panessidi

Is 2012 the year of Research In Motion? Last year was rough for the once mighty smartphone and tablet OS company, but with its recent CES recognition for the impressive QNX car technology and now the PlayBook 2.0 something tangible to review, RIM may have some more blue skies in its futures. View this interesting video for more insight on Blackberry’s PlayBook 2.0

According to recent reports, the PlayBook 2.0 will be available in February and will make the tablet actually functional again. How? Top of the list is that native email and calendar are now included and the company has caught up with the times and integrated social media networking (i.e. Twitter, Facebook, LinkedIn, etc) and all of your friends posts and activities can be viewed in the Contacts Hub.

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Next, the keyboard has been drastically revamped to incorporate autocorrect and algorithmic predictive typing. That will adapt to your typing style and suggests its guess of your next typed word. Surprisingly, this tablet does feature Android apps in its App World and reviews indicate that they run as smoothly as native code.

In fact, Alec Saunders, the VP of Developer Relations, has hinted at RIM learning its mistakes from its initial PlayBook launch and are humbly making changes to bring a competitive product to market that will allow for innovation with developers, tech accessories, and other peripheral technology. This attitude change has brought valuable partnerships with EA Games and Rovio and will create a compelling story for customers.

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Added incentive for investing in RIM and the PlayBook upon its release in 2012 is its competitive pricing. At $299 it may very well be the contender it was created to be in a market dominated by Apple and to a lesser degree Android. As more news is released on the upcoming launch, we will keep you posted on whether the body has changed drastically enough to require new protective cases purchases and how current PlayBook customers will be able to recycle their other existing accessories.

By Megan Fleet

The appeal of Apple and its iPhone, iPad, and other products has often been one of exclusivity.  In the spirit of a handsfree world, Visual Voicemail gives customers access to voicemail without dialing and has been one such feature iPhone users have been able to take advantage of.

Luckily for consumers with both unlocked cell phone or regular  handsets, they already have their pick of Bluetooth and headsets to up their convenience and safety abilities. And, the Visual Voicemail functionality may be coming their way shortly. Recently documents were leaked indicating that Visual Voicemail will become available on select Android phones such as the Samsung Galaxy S 2, the Motorola Droid RAZR as well as the BlackBerry Bold 9900 .

For Canadian customers on the Rogers’ network, they will have the benefit of an in-house developed application. Rumors noted that service should be available in February and will cost the same as the non-visual enhanced voicemail currently available with Rogers. For RIM,the launch will extend these new services to support BlackBerry 9700 and Blackberry 9790 devices.

The service will be named “Visual Voicemail Plus” and finally offers an edge on iPhone users: the capacity to save voicemail messages indefinitely. As ever, this kind of storage is exactly the kind of convenience that customers look for at every level of their experience which accounts for continued use of memory cards with smartphones.

Undoubtedly, additional platforms and devices will supported after the launch. The leaked documents noted that any phone with MMS functionality will have Visual Voicemail made available as well. This will include less popular mobile OS like legacy Symbian and Windows Mobile. The biggest question mark is whether the new Rogers Visual Voicemail Plus offering will require additional data plans as the product works through data usage in lieu of dialing.

By  Aldo Panessidi

A new report from industry luminary ABI Research indicates that more than 50% of all unlocked cell phones will be capable of running on 4G or 3G data networks.  Jake Saunders, VP of Forecasting for ABI Research suggests that . “As the festive cheer of the holiday season dies away, the mood among handset vendors remains quietly confident regarding 2012.   The outlook will yield growth in the order of 8%, netting 1.67 billion handsets shipped worldwide by the end of 2012. Particularly notable is for the first time, 3G and 4G handset shipments will capture more than 50% of total handsets shipped.”  The consumer’s appetite for  high end mobile devices will also drive the after sales cell phone and tablet accessories market.

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In an earlier report ABI Research identified the worldwide after-market wireless devices accessories sales increasing to more than $50 Billion by 2015.  Key accessory market indicators were identified as:

Protective Solutions – Bags, Sleeves, Cases and Screen Protectors – $1.2 billion

Hands Free Solution – BlueTooth Headsets and BlueTotth Car Kits – $920 million

Power Solutions – Desktop Chargers, Car Chargers, Wall Chargers, Batteries – $766 million

Memory Solutions – Micro SD Cards and Data Cables – $529 million

Personalization Solutions – Cases & Skins – $520 million

Audio Solutions – Speakers, Earpieces & Headsets – $308 million

In the second half of 2011, top tier mobile device vendors unleashed marketing promotions targeting the upward mobile market audience in emerging smartphone and table markets.   Samsung, used clever ads downgrading Apple users while extolling the benefits of the Galaxy S II X phones and Galaxy Tablet lines of business to make substantial inroads  into these market spaces. Apple is expanding sales channels in emerging markets, with greater success in China than it’s having in India, but is also targeting South American markets such as Brazil. HTC is gaining traction in China, but developed markets such as North America and Europe continue to be the mainstay of its “ship into” markets. RIM, despite its weakness in apps-capable smartphone markets, continues to do well in messaging-centric emerging markets such as Indonesia. Nokia hopes to benefit from Windows Phone 7 Lumia series launches in India (Dec-2011) and China (in 1Q-2012).

By Aldo Panessidi

Despite its performance to date in the mobile tech, Microsoft, who currently owns 2% of the market share, is still managing to effectively keep itself in the public eye with newsworthy and surprising actions. Case and point is the Microsoft sanctioned and collaborated jailbroken Windows Phone 7.   Discover an extensive array of Android wireless devices innovative protective cases and skin accessories designed to  deliver modern style, stunning design and smart protection.  Make your mobile devices stand out.  Customize your look – how cool can you be?

Announced in November of 2011 by the Chevron WP7 team that had initially brought the technology and work-around to Microsoft, the mobile world was set back on its heels. Considering the reaction of Research In Motion after the Blackberry PlayBook tablet, jailbreak, this writer is inclined to say Microsoft marketed itself well in taking the high road.

What did this sanctioned jailbreak really mean though? Between Chevron WP7 and Microsoft they created a device that would empower users to actively break into their Windows Phone OS and install their « homebrew applications » while bypassing the huge Marketplace availability  of side loaded apps. This is indicative of an ever growing community of consumers that leverage the power of unlocked cell phones to choose their preferred service providers and break away from long term service contracts… while customizing their phones with both apps and cell phone accessories of their choice.

For the more tech savvy crowd out there, the ability the customize a smartphone is a huge selling point that could make Microsoft more competitive in this market. In fact, the Chevron WP7 team is sold out! Clearly demand has been higher than expected and the initial 10,000 unlocked tokens went fast. According to Rafael Rivera, a spokesperson, those tokens were sold at $9 a piece with the revenue to be split between Microsoft and the Chevron WP7 team.   Enhance your mobility and turn your device into a power tool! Discover select accessories, such as stylus & pens, SD Micro memory cards, batteries, speakers and glider gloves all specifically designed to make your devices functionally efficient and performance rich.

So what is next? Why not simply make additional tokens available with another agreement with Microsoft and continue to increase sales and promote the Windows Phone? Well, it looks as though the team does not want to press its luck with the Goliath technology company. In the interim, WP7 customers can invest in accessorizing their device with peripheral technologies (speaker docks, hands-free headsets, and the myriad of other fun gadgets available). For those not satisfied with acquisition, there are other jailbreak methods available to Samsung Galaxy cell phones or HTC Jetstream tablets, but these are not manufacturer endorsed. But, customers may have an easier time finding these same devices unlocked to exercise some of their consumer power.

By Aldo Panessidi

There is just something about the holidays that has us on our phones more than usual. Texting rates are among the highest on Christmas Eve, and now it seems app downloads spike around the end of the year as well. This may have something to do with the widespread propensity to gift mobile devices, tablets, and their accompanying techie accessories that have our thumbs busier than ever.

To cap off the year, Flurry Analytics took inventory of the number of app downloads for iOS and Android platforms during the holiday season. The totals are a bit staggering – 1.2 billion downloads across the surveyed countries listed above.

Segmented by country, the United States dominated (no surprise considering their population), but with a markedly smaller population, the neighbor to the North, Canada, had a respectable showing at 41 million apps downloaded.  No doubt these numbers would be a little higher if they incorporated Research In Motion downloads in the BlackBerry Marketplace as it is a native Canadian company and with its PlayBook tablet bound to have more downloads to tally as well.

What is really impressive is the marked spike in these downloads globally at the iOS and Android app stores. A whopping 60 percent higher download rate the week of Christmas and New Year’s compared to the weekly averages during the rest of December.

The fact is that customers are consolidating their technology (moving to a single Android or iOS for example). They are also incorporating their smartphones and tablets into daily life with the help of consumer driven accessory innovations: hands-free accessories in the car or home entertainment accessories to leverage the multi-media functions these devices cover. So, come Christmas 2012, it will be no surprise if the numbers from 2012 are blown out of the water and customers are shown to use their smartphones, tablets and all their nifty apps even more.

By Aldo Panessidi

It is common knowledge that both Apple and Google are the foremost thought leaders in the technology industry and as a result have secured global dominance of the smartphone OS market space. What is surprising is reviewing the numbers and trends that show an astronomical growth for the two giants over the course of 18 months. As can be seen in chart provided by comScore – the leading provider of online digital world measurement metrics – U.S. mobile subscribers are used to demonstrate the dramatic transition in market shares in the ever growing smartphone market. Discover the benefits of online shopping…. experience the largest assortment of wireless device accessories at the lowest prices on the Internet.

In less than a year and a half (between August 2010 and November 2011), the combined U.S. market share for Google and Apple – based on the number of mobile subscribers of iPhones and Android phones – jumped from 43.8 percent to 75.6 percent! When one considers the exponential growth of the mobile market and the rapid consumer adoption of wireless devices such as unlocked cell phones and tablets as well as for the associated branded protective accessories… it becomes apparent how staggering the revenue potential of these combined markets really is.

Another drastic market shift is the fall of beleaguered Canadian high-tech giant, Research In Motion. RIM has been plagued with technology based challenges, security issues, lackluster apps, production setbacks, numerous litigations and dismal product design, which all contributed to its fall from grace. Losing subscribership in the 18 month period, RIM’s BlackBerry market share dropped from 37.6 percent to 19.7 percent. Microsoft didn’t fare any better when it’s popularity poll was cut almost in half. Lastly, market laggard, Palm who? Enhance your mobility and turn your device into a power tool! Discover select accessories, such as stylus & pens, SD Micro memory cards, batteries, speakers and glider gloves all specifically designed to make your devices functionally efficient and performance rich.

So how and why did Android and Apple win over so many consumers? Analysts and industry experts seem to agree that unlocked phones for carrier neutrality, provided subscribers with the freedom to break away from being tied in with long term service provider contracts and negotiate lower priced service plans that best met their lifestyle needs . Secondly, the branding of not only the device, but the wide array of innovative top brand accessories drew customers in. Leaving your valuable mobile devices unprotected is risky! Discover the latest innovative protection solutions of stylish top brand bags, sleeves and cases specially designed to protect your devices from scratches and blemishes with our. Tough on the outside, sweet on the inside our brand name protection accessories combine complete device coverage with sleek artistic expression.