Ah the Super Bowl – the height of both gridiron and consumerism competition. The game pits the top two football teams in the United States against one another – while advertisers bring out the big guns and vie for the attention of the millions of congregated viewers.

While the  New York Giants battled it out with the New England Patriots, Samsung decided to take the offensive against Apple with a string of anti-Apple advertisements. The crowning moments was a 90-second commercial that cost a cool $10 million to snag the airtime.  The following video is the Samsung’s actual Apple bashing commercial aired during the Super Bowl.

The ad series pitches Samsung as the “cool” alternative to Apple’s iPhone; the Super Bowl commercial promoted their upcoming smartphone launch, the Galaxy Note, which will available at AT&T later this month.   This device is also available as an unlocked cell phone, empower consumers with the freedom to choose the right carrier with the right service at the right price.

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The premise of the 90 second clip is a scene of the now infamous Apple Store line where customers are waiting to buy the latest Apple device.  “I believe in a thing called love” is the soundtrack and the grey scene is brought to life in the form of a block party with Samsung Galaxy Note devices falling from the sky like manna.

As the poster child of Android, Samsung is in a great position to compete with Apple. With its own line of Galaxy tablets, apps, and accessories, the South Korean vendor has converted its fair share of customers. These ads will certainly amp up interest in the upcoming launch which will be augmented with the Mobile World Conference this month where the best in docking stations, speakers, and other peripheral devices including glider gloves will help win over those consumers on the fence.

For those of you loyal readers who have been following and reading my blogs…. you no doubt noticed my propensity to provide you with industry and market statistics and information.

Keeping with this tradition, I came across a study – IT in the Toilet conducted by 11 Mark “View Infographic“… according to this report, we shouldn’t be surprised if we hear a toilet flush in the background while on the phone with friends or colleagues; as a whopping 3 out 4 in America use their cell phones while in the bathroom.

Approximately the same number of men and women have used the phone in the bathroom, according to a survey of 1,000 Americans… although men seem more tethered to IT in the toilet: 30 percent of men versus 20 percent of women agreed with the statement, “I don’t go to the bathroom without my mobile phone.”

Since only 14% of respondents reportedly cleanse their phones after a toilet session…  I would highly recommend protecting both their devices and ultimately themselves with iSkin protective accessories‘ revolutionary  Microban technology.  Built-in to products during the manufacturing process, Microban antimicrobial product protection inhibits the growth of microbes such as bacteria, mold and mildew that can cause stains , embarrassing odors and deterioration of both cell phones and other mobile devices.

Check out the following video for in-depth information on Microban iSkin protective cases and skins.

More than half the surveyed users (63 percent) said they have answered a phone call in the bathroom, and almost half (41 percent) reported initiating a phone call. That’s not all, however: What goes on behind the walls of the stalls is anything a mobile phone is capable of. Sixty-seven percent said they have read a text, and 39 percent have surfed the Web. Men work more from the bathroom—20 percent said they have participated in work-related calls, versus 13 percent of their female colleagues.

As expected, Gen Y respondents are the pacesetters in the “mobile everywhere” movement, with 91 percent using their phone in the bathroom. Still, older generations are not far behind. Eighty percent of Gen X reported using the phone in the bathroom, as did 65 percent of Baby Boomers and 47 percent of the Silent Generation.

While online, they are doing more than just surfing; 16 percent of Gen Y report they have made an online purchase while in the bathroom.  The study indicates that 87% of Droid users (Motorola Droid RAZR, Samsung Galaxy S 2, HTC Amaze, LG Optimus 2X) and 84% of Blackberry users (Bold 9900 Touch, Bold 9790 , Curve 9370) followed by  77% of iPhone users are particularly likely to browse and buy in the bathroom – 22 percent have made a purchase, versus 10 percent of Americans with mobile phones overall.

“The writing is on the stall,” said 11mark principal Nicole Burdette. “This study confirms what we all know: that the last private place is no longer private.”

At one point in time HTC was the crowned king of Android… releasing nearly a dozen different models in Canada last year.  From the HTC Amaze being like its namesake amazing, the HTC Desire being sleek and alluring to the HTC Raider having a big bold display .  However, HTC’s market strategy to have a model to please everyone, in fact, ended pleasing a very small portion of the smartphone market space.

In a recent interview HTC’s Phil Roberson made it clear that HTC was moving away from its strategy of flooding the market with devices in favour of focusing  on delivering ‘hero’ based technology and designs.   As Roberson indicated “HTC had tried to do too much in 2011 and oversaturated the field with devices.  This year would be about making something special or having fewer but more distinctive devices.”

Leaving your valuable HTC mobile devices unprotected is risky!  Discover the latest innovative protection solutions… stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes.  Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.

A consolidation might be necessary in the face of stiff competition. Its profits fell by 25 percent this fall after both Apple and Samsung carved into its once safe sales. Apple is virtually the opposite of HTC and has just three iPhones on the market, two of which were old models with configurations trimmed back. It has had no problems faring well by both outpacing and outselling the Samsung cell phones , which itself is in HTC’s situation of having many phones that cater to every possible niche.

Enhance your mobility and turn your HTC device into a power tool with select  accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich.

In Canada, the “hero” devices are the Samsung Galaxy S II series, which HTC CEO Peter Chou called “nuclear weapons.” And though HTC has seen its fair share of success, 2012 needs to be a year of re-growth and rebuilding for them, focusing on fewer smartphones centred around a core brand.

Does it come as a surprise to anyone that Absinthe jailbreak for both iPhone 4S and iPad 2 has been installed a million times within three days of it becoming available.  The Absinthe jailbreak application for OS X and Windows versions now sit at version 0.2, and  are said to both be bug-free

The Absinthe program has been updated to fix some faulty issues incorporated with the original program issue.  These issues focused on improperly forcing a reboot on typical iDevice coupled with  causing some icons to show up white on the home screen —otherwise it remains unchanged.  These tweaks were from the iOS hacking “dream team” of pod2g, MuscleNerd and the whole Dev-Team. The release encompasses iPhone4S: 5.0 (9A334), 5.0.1 (9A405), 5.0.1 (9A406); and iPad2: 5.0.1 (9A405). If you haven’t backed up your SHSH blobs with TinyUmbrella yet, do so right away, as Apple will as a defensive move, more than likely accelerate the release of iOS 5.1 as a result of this jailbreak.

Get the latest in iphone 4S Jailbraking insight from this tutorial Video

Enhance your mobility and turn your device into a power tool!  Discover select accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich.

Recently, the iPad 2 received and untethered jailbreak with iOS 4.3.3 which alleviated the need for you to be near a computer in the event that your iPhone or iPad required a reboot.  Until then, the only iOS 5.0.1 jailbreaks for A5 devices have been tethered, meaning the device would have to be re-broken every time it rebooted.

The following video provides instruction on how to jailbreak your iPad 2

Finally the last video provides direction to create an untethered jailbreak for the 4th-gen iPod touch

If you need more information on jailbreaking… visit the JailbreakMe website where jailbreak apps are set to look as in a typical AppStore… click the “Free” button, then “Install” and 2 minutes later you’re done.

Note:  Pure Mobile neither endorses or disapproves of jailbreaking activities… its role is limited to  simply  being and acting  as a provider of technological information.  We do however, want to convey to our readers that hacking any format is against the law.  In addition, Pure Mobile will not held responsible for any damages incurred to any device when engaging in any jailbreak application(s) that are aforementioned in this blog or downloaded from any other sites.

With the announcements at the recent CES – one has to wonder – what is 2012 the year of?” Will it be SmartTVs? Perhaps it’s the year of the interactive technology? Or maybe it is 4G LTE smartphones that will steal the spotlight this year. As of this early date, it is Android devices that look to have the competitive advantage this year. It very well could be a great opportunity to win over mind and market share, but they need to leverage the lead before Research In Motion (Blackberry) and Apple bring their own 4G LTE devices to market later this year.

What kind of growth are we looking at? According to DigiTimes who published 2012 estimates, Monday, they are anticipating between 4% and 5% of smartphones shipped this year will be 4G LTE capable. When reviewing their sources it is really clear that Android manufacturers are months ahead of the competition. Samsung, LG, Pantech, Motorola Mobility and HTC were named as industry players that will be launching 4G LTE handsets.

Enhance your mobility and turn your Android device into a power tool! Discover select accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich and extremely fast.

Depending on how quickly Apple and RIM work and how effective their messaging is, the gap could be quickly closed and the opportunity lost. More specifically, there is buzz around Apple’s to-be-released products this year, the iPhone 5 and iPad 3, which based on rumor will be 4G LTE capable.

Leaving your valuable mobile Android devices unprotected is risky! Discover the latest innovative protection solutions… stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes. Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.

One point this writer would like clarified is what the ramifications of this technology coupled with the race to get smartphones with the capability to use it will be. Will the current trend continue pattern of “sign long-term contract with service provider, get free smartphone”? Or will we be able to break free from this carrier imposed yoke with unlocked cell phones that will empower us to choose our preferred service provider and negotiate a service contract that best meets our interactive needs at the right price!

Only time will tell what the implications will be. At the moment, 4G LTE has not been well-explained to the public and is potentially cost inhibitive. So, without a little tweaking it may turn out to not be the year of the 4G LTE network after all.

Get excited iBooks users! The iOS jailbreak known as Corona that was released last month for the iPhone4S and iPad is now updated to support Apple’s e-reader, iBooks. Be sure to get your updates though, as it is the build for version iOS 5.0.1.

But what does this new jailbreak upgrade mean for your Apple experience? While not as gratifying as playing with a new acquisition from the phenomenal family of accessories for each of the tablet, iPod media device and smartphones that will be covered by this new software update, it could address some of the issues occurring during browsing sessions on these same devices.

Because if you have experienced the launcher crashing on occasion, it is this upgrade that will doctor it up. There are some other bugs that will be fixed as well, but the addressed launcher is the biggie (for the really technical of you out there, the build is also included in redsn0w 0.9.10b4). So, with this update you need not fear having to remove your favorite Apple handset or tablet from its cozy protective case to play tech detective.

Leaving your valuable mobile devices unprotected is risky! Discover the latest innovative protection solutions… stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes. Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.

For those of you who already have jailbroken iPhone4 or iPad devices, Corona can be found and run through the Cydia store. Another option is downloading the updated OS X for Windows version (redsn0w) which will have the same impact.

And if you do not yet possess this untethered jailbreak, you can find more information on compatibility for iPhone 3GS, iPhone4, the first generation iPad, iPod Touch 3G and the iPod Touch 4G. Clearly this development team has been hard at work to bring this jailbreak technology to Apple’s various device offerings of smartphones, tablets and media players. Now, if we can keep that open concept movement to empower customers at other levels of purchasing and freedom of customization, amazing innovation is in the works.

Now to await their next upgrade to include iPhone4S and iPad2…

Since the release of the first iPhone in 2007 I have been jail breaking the iphone. I have been caught up in conversation many times about the ability of the iPhone. When I referred to the iPhone it’s often hard for me to perceive it without being able to include the many Cydia applications I use with the wonderful IOS operating system.

Many people have often looked at me as if they were very confused, and say. What is jailbreaking? This is the single most question I am asked when discussing the iPhone. I have thought long and hard on the simplest way to explain jailbreaking to a person who does not understand what it is at all about. To this nd, I have crafted the following jailbreaking overview So I have tried to think about this as elementary as possible to facilitate reader understanding.

Jailbreaking allows the iPhone or other idevices such as the iPad and iPod user more freedom. When Apple developed the iPhone in their mega-billion-dollar factories, the developers, at their own discretion determined what we could and could not do with our iphones. That is a decision , I do not agree with that in any terms. Like many people I paid for this product with my personal money and believe that I should be able to decide on changing its appearance or the sounds it makes when it rebooting. Yet in 2008 or 2009 jailbreaking your iPhone was declared illegal.

Leaving your valuable mobile devices unprotected is risky! Discover the latest innovative protection solutions… stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes. Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.

Jailbreaking allows the user to download third-party applications from a store called Cydia. In this store many developers have been denied the chance to sell their application in the ” Apple store”. Many of the applications in the Cydia store are better applications than many I have downloaded from the Apple store. That being said these applications are hosted on repositories which are sources in the Cydia store. These applications have gone through a screening process as the Cydia operators are stand up characters and would not ruin their reputation by enabling applications that are unethical or damaging to your device.

Enhance your mobility and turn your device into a power tool! Discover select accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich.

I have often had many people argue that they were afraid to download the applications from Cydia because they weren’t signed from Apple. There is a huge open source environment on the web… wherein different developers collaborate together to create new or enhance existing application with more powerful features. As such, just because an application does not originate from Apple it does not mean it hasn’t been fully screened or the code has not gone through an extensive testing process to filter or eliminate viruses.

Many of the applications from Cydia are just small tweaks. Such as, being able to swipe the status bar to open what’s called SB settings. Inside Sbsettings you can control Bluetooth, reboot, and much more. This is just an example of some of the applications that are available in Cydia. Also in Cydia you can download themes for your idevices. What I mean by theme is you can change the physical appearance of the iPhone. Whether it’s the size of the icons or the color of the status bar and much more. Needless to say, the question, What is Jailbreaking? could revoke a 500 page book. I’m trying to do it in just a few paragraphs. So to putt short and sweet. Jailbreaking allows the user to download third-party applications and themes. This will allow the user to use their phone however they wish. If you want to open the settings menu by swiping the status bar, that can be accomplished. There are many great applications and tweaks inside Cydia. Since this article is about what is jailbreaking? I am going to include a few must have applications from Cydia.

Top Must Have Cydia Applications :

· SBswitcher a tweak for iOS which will basically add a new pane over the multi-tasking pane, which will allow you to bookmark nine of your most-used apps. Now this new pane will allow a very quick access to all your favourite apps. This app also gives you an easy access to a few of your System Settings. Bundled with its core feature, this app is definitely worth $0.99. Props to the developer Tolani. He has added in the release notes that this tweak is not yet available for iPad but should be soon.

· Activator-Free- add gestures to open application.

· Infiniboard-$1.99Vertically scroll the springboard. Addis many applications as you wish to each page. No limits

· Packagebackup-$7.99 Simple way to save your Cydia application in one centralized location. Should you need to do are store simply do so with a couple clicks.

· iFile $4-Great way to SSH into the device without connecting to a computer. Do things such as change icons to much more advance task.

· Springtomize$2.99- This application has over 50 tweaks inside it. You can change the color of status bar, size of icons, change carrier, and more.

· Winterboard- FREE This is how you add themes to the device for changing its physical appearance. You can also add themes to the lock screen, change reboot sounds. This application is free however many of the themes are paid.

Take inventory of your tech devices. You likely have a smartphone, a laptop, a tablet, an iPod media player, and maybe an errant MP3 player lying around. That is a lot of devices to manage, juggle, and keep tidy – a huge concern for those who like clean décor and want to incorporate these devices. So as the newest offerings of technology were paraded out at CES, who are the winners for top accessory innovators at this year’s conference?

To start, Samsung had some wonderfully well designed speakers and docking stations for their Galaxy S 2 smartphones and Galaxy tablets that had a range of classic to contemporary. They looked to have dedicated woofers and tweeters to ensure a great sound as well as a great look.

Next we have iLuv which you likely know for its Apple accessories. This year they branched out to showcase their newest Android offerings as well. Customers looking to replace a laptop with a tablet will like the folio-plus-Bluetooth-keyboard that gives the option of a hard keyboard or using their tablet with the soft keyboard. If considering a desktop replacement, iLuv’s workstation is affordable and a really neat design that will dock your device, is adjustable for height, and has an integrated wired keyboard. Benefits of a dedicated workstation with the mobility of a tablet? Yes, please! Showing even more innovation for its Apple offerings, iLuv is a must to check out for products that will fit your lifestyle and needs.

Another mobile accessory company that wowed at CES is Scosche. The coolest tech in their array of gadgets was their desktop chargers, wall chargers and car chargers. For phones they had a case, the flipCHARGE rogue and switchback flips via headphones. For emergency charging situations, keep a ClipSYNC keychain on hand and it will undoubtedly come in handy.

For protecting these mobile devices, bags, sleeves and cases are imperative. Otterbox continues to be a top manufacturer for the best protective cases and skins for all iPhone styles and now the top selling Android handset models. Best mentions at CES for Otterbox was the Commuter.

There were many other wonderful accessories to meet the need of charging multiple devices at once or store and protect tablets. As these become available to the public and we have more information on them, we will keep you posted!

Apple marketing is sure to have their paws all over the latest IDG business survey which finds that the iPad is gaining explosive momentum in the business community all over the.

The survey shows that 91% of IT and business professionals use their iPads for work. The kicker is that despite this high percentage of usage, only a quarter of these devices are issued by companies.

A surprising 51% of those surveyed always use the device at work, almost as many who always use it at home (54%).

Perhaps this is because professionals use the sleek tablet for media consumption in typical consumer behavior in addition to using it to increase their productivity on the go. The trends point to very high levels of use while they are on the road (a full 79% of IT professionals surveyed always use their iPad on the road). The smaller size of the device makes it easier to tote around when traveling; the array of accessories accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to makes this device more functionally efficient and performance rich.

So where is the monumental shift of iPads replacing notebooks and desktops at the corporate level? It seems to be a different kind of shift, more of an evolution than a revolution. Most of those IT and business professionals surveyed said that despite their high level of iPad use, they have not abandoned their other desktop or laptop computers. iLuv and some other accessory manufacturers did roll out some great docking stations and workstations that may help increase the adoption rate of iPads for businesses.

Apple itself should look into how to better leverage its products and the accessories to make it a clearer choice for consumers. We have brought Apple’s smartphones, media devices, and now slate computers into our homes and now into our offices. There is an incredible amount of loyalty to the brand, but their messaging has largely been centered on the consumer and its media uses. They have to help bridge those gaps and work on their solution selling where companies or individual professionals can buy a comprehensive solution to fit their changing needs.

The appeal of Apple and its iPhone, iPad, and other products has often been one of exclusivity.  In the spirit of a handsfree world, Visual Voicemail gives customers access to voicemail without dialing and has been one such feature iPhone users have been able to take advantage of.

Luckily for consumers with both unlocked cell phone or regular  handsets, they already have their pick of Bluetooth and headsets to up their convenience and safety abilities. And, the Visual Voicemail functionality may be coming their way shortly. Recently documents were leaked indicating that Visual Voicemail will become available on select Android phones such as the Samsung Galaxy S 2, the Motorola Droid RAZR as well as the BlackBerry Bold 9900 .

For Canadian customers on the Rogers’ network, they will have the benefit of an in-house developed application. Rumors noted that service should be available in February and will cost the same as the non-visual enhanced voicemail currently available with Rogers. For RIM,the launch will extend these new services to support BlackBerry 9700 and Blackberry 9790 devices.

The service will be named “Visual Voicemail Plus” and finally offers an edge on iPhone users: the capacity to save voicemail messages indefinitely. As ever, this kind of storage is exactly the kind of convenience that customers look for at every level of their experience which accounts for continued use of memory cards with smartphones.

Undoubtedly, additional platforms and devices will supported after the launch. The leaked documents noted that any phone with MMS functionality will have Visual Voicemail made available as well. This will include less popular mobile OS like legacy Symbian and Windows Mobile. The biggest question mark is whether the new Rogers Visual Voicemail Plus offering will require additional data plans as the product works through data usage in lieu of dialing.