Apple seems to have pleased its advertising partners greatly with its new iAd platform. The partners seem happy with early returns from the platform but at the same time mention clearly that for now it is way too early to call it and absolute winner when it comes to cell phone advertising.

The whole platform that is iAd was integrated with the unlocked iPhone4 along with simultaneous inclusion in the iOS 4 from Apple. The basic idea of the platform is to enable advertisers to use the accelerometer, rich media and advanced graphics within the Apple apps and in this way make mobile ads interesting, compelling and interactive such that users don’t feel detracted from the overall feel of the iPhone. Companies like Nissan, Dove and Dictionary.com expressed their satisfaction with the iAd application after being one of the first companies to use its functions.

Chad Jacoby, senior manager at Nissan’s media department claims that iAd is the “most progressive thing” that could’ve happened to mobile advertising and it provides companies with an opportunity to take advantage of the phenomenon that it is. Other establishments claim that its higher levels of engagement enable iAd to charge more for its advertising space.



What is interesting is the fact that the iAd platform may well be a huge blow to Google’s plans for its phone advertising section, considering the amount of traction it is inevitably gaining. Google recently acquired Admob for close to a billion dollars, but it now turns out these ads may well be technically blocked by the Apple programs. However Google still holds the edge when it comes to advertising as compared to Apple for the simple reason that Google has a longer history in this sector. With Windows waiting in the wings to jump into the phone ad sector, things may well heat up further. Who will turn up victorious? That is something that only time will ever be able to tell us.